L’Oreal Wine Not Infallible Matte Resistance Liquid Lipstick ($13.99 for 0.17 oz.) is a slightly muted, medium-dark plum with subtle, warmer undertones paired with a flat, matte finish. This shade took a bit longer to dry down than others that had this depth or were deeper. Fully opaque pigmentation in one layer Smooth, fluid, and easily spreadable Applied evenly; very tacky as it set (took about 2.5 minutes) – do not touch lips while setting! Long-wearing (8 hours very well, but not 16 as marketed); lightly drying over time